Around Town / Festivals/Events (Food & Spirits) / New Products

CRAFTSWOMEN LAUNCH

This week I was invited to an interactive whisk(e)y experience, hosted by Bulleit Frontier Whiskey and Johnnie Walker.  The event also celebrated the launch of the Craftswomen program Diageo announced last week.  Craftswomen celebrates the women behind many of its iconic spirits.

The new initiative will also include the launch of two new whiskies which guests were able to try:

The 2020 Jane Walker by Johnnie Walker was blended by Master Blender Emma Walker.  The whisky is aged ten years and is described by the distillery as “featuring notes of ripe orchard fruit and white peaches, which develop into hints of baked apple and sweet cream, with a lingering dark chocolate finish. The whisky is bottled at 41.9% and will be sold for $38 a bottle.

A new Blenders’ Select blend from Bulleit called No. 001 was created by Bulleit Blender Eboni Major, the blend is described by the brand as having “distinct notes of vanilla bean, honey, dried fruit and toasted oak, as well as a smooth finish with a lingering of sweet cream and fruit wine decadence.” It’sbottled at 50% ABV and will be sold for $49.99.

The evenings experience included:

  • blending lab with Kentucky-based Bulleit Blender Eboni Major.

  • portfolio tasting with Scotland-based Johnnie Walker Master Blender Emma Walker.

  • An expert spirits industry panel featuring Eboni, Emma, Speedrack co-founder Lynette Marrero2019 US Bartender of the Year Katie Renshaw + foodie mag Cherry Bombe’s Editorial Director Kerry Diamond

#Craftswomen #Diageo #Bulleit #JohnnieWalker

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